Cee and Elle LLC or C&L Sports

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My name is Matt Tjaden. The owner and creator of Cee & Elle.  I am a father of 4 and a husband since 2007.  When I roll call to leave the house, I always ask where my C's and L's are.  It felt like the perfect name for a business.

 

  The notebooks started out of my own needs for a better notebook to coach the kids in soccer and hockey. I've coached soccer for over 14 years and I had a version of a soccer notebook that I liked but it wasn't perfect. I couldn't find anything in the hockey world for good coaching notebooks to draw up practices, take notes, and track all of my season's progressions so I created one for myself in 2019. Other coaches started asking about it so I decided I might have something unique. Our company is always evolving trying to find new coaching products and unique tools to help coaches and athletes.